McCann London and Xbox turn gamer into real-life football tactician

You always hope you’ll get “The Call”. It’s what you’ve trained for, what your parents have sacrificed so much for – as they tell you all the time. Schoolwork suffers of course. Practicing before school. Training after. Even friendships suffer. I don’t have mates who aren’t as dedicated. As obsessed. And then there’s the PR. It’s a full-time job, networking, raising my profile, getting noticed. I spend as much time in the forums as I do playing. But I got “The Call”. Well obviously it’s not a call. But the message did pop up. Imagine: me, a real city planner.