https://www.thedrum.com/opinion/2024/04/18/pre-testing-resulting-procession-paint-numbers-dance-ads
Her finger hovered over the keyboard. She knew she had to do it. It was her job. She also knew that it was a ‘good thing’, it saved time and therefore money. It gave her “everything” she needed to work with, to work her creative magic. At least her company still valued people like her. But her soul always died a little bit when she pressed the button, activated the system. Her screens were blank at the moment. She just had her creative thoughts about the brief. She imagined one last time and pressed. The data streamed, the insight glowed.