The session was packed. It was a coup to get such a famous – or should that be infamous – speaker. No-one knew what to expect. Always controversial. Always provocative but never predictable. It was the usual mix of rhetoric and streams of evidence. Today’s talk was about creativity in the C-suite. The background slides flashed with data. There was the usual trick of pulling in live news to support the points. The audience were mesmerised by stories of the speaker’s own work for clients, its impact. You could tell the C-suites in the room were wondering why their AIs were so dull.