Apple apologises for iPad ad criticised as ‘destruction of the human experience’

The worst thing was it had been her team that had done it, and everyone knew it. It had been a good old fashioned process. She even had the sketchbook and the bar receipts to prove it. It had been like the old days, just tossing ideas around with your friends, pushing each other – ironically watching the idea get Big. Yes, it had been a real advert. And the worst thing was she couldn’t do anything about it. She sat with her creative partner and watched powerless as the bots swarmed out and reedited, reworked and recreated her ad.