What marketers are forecasting for the UK’s summer general election


She was glad it was a summer one. No-one, no matter how committed, wants to campaign in the dark, cold days of winter. She was excited. Her first campaign. Her family had been local activists for generations, front-line troops in a minor forgotten constituency. The leadership popped in once to support the local candidate but campaigning was her job. Her grandad had trudged the streets and estates, her mum had knocked on doors and argued with reluctant voters. She remembered them as she turned up for the first day’s volunteering. She sat at her laptop and booted the AI up.