What people say versus what they mean at the Cannes Lions International Festival of Creativity


As the session started, they put their buds in. A chime announced it was connected. The older one made a comment about Babel fishes. The younger didn’t get it. They adjusted the settings on their screens. Another chime. The younger went for a voice he thought matched the speaker’s. The older chose a Scottish drawl. He didn’t like his translator to sound too much like the person he was watching. Confusing. The younger nodded and smiled as he took notes. Exactly what he thought. The older sighed as his translator struggled to decode the clich├ęs. He turned the setting up.