‘What’s in it for us?’ journalists ask as publications sign content deals with AI firms


He was quite enjoying becoming a cliché. He’d never been much of a drinker but now he was rarely seen outside the famous pub and often feigned a slight slur to let people know it. He’d also developed – or maybe pretended to develop – an irascible attitude. More contrary. When he’d been a hack he’d been known for being good-humoured and uncynical. But he had an image to cultivate now. His pint sat next to his battered old laptop, struggling now to manage the task. He bashed the worn keyboard trying to get the Custom AI to sound more like him.