Cannes Lions 2024: watch every Grand Prix-winning ad

We’ve been at the Festival all week, finding out who won and, most importantly how they won. Today we take you through each of the big winners, talk to the teams and unpick the secret sauce that wins and what that tells us about the future of advertising. Our expert panel this year include the Creative Director behind last year’s break-out winner of the Purpose award; the head Of c Strategy who led the team on last year’s Diversity award winner. But it’s not just AIs discussing AIs We’ve got a human programmer who can make sense off it all.