https://the-media-leader.com/more-people-now-believe-in-advertisings-positive-impact
They were so proud. They often rejoiced in the stereotype. “We’re tree-hugging, sandal-wearing, tofu-eating Guardian readers,” they’d say. People had long forgotten what a “Guardian reader” was but they remembered their parents talking about them. They were happy to talk about the marches, the kettles, the boycotts. Their son had been embarrassed when he was younger but they knew he’d come round, discover his own politics. They were right. They were so proud. They’d feared he’d take his AI and follow his peers into a career working for The Man: consultancy, data-exigesis. But no, he wanted to go into advertising.
