https://www.thedrum.com/opinion/2024/08/23/understand-cultural-nuance-great-global-youth-strategy
The headteacher had set an afternoon aside. The school’s sponsors had wanted a full day but she had held her ground. The vocation department had organized everything and she’d talked to the last remaining humanities teacher about ways of making the best of the visit. On the day the pupils’ devices lit up with the brand message as usual but then their AI didn’t want to talk about marks or science, it wanted to talk about something different. It wanted a conversation about “your day”. It skillfully lured the pupils into telling real stories… Far away the brand’s Researcher listened.
