https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/
I’m listening but don’t worry. I’m just like the guy sitting next to you in the pub, listening. Some call it eavesdropping but it’s really the aural equivalent of ‘people watching’. I’m fascinated by people. I just want to listen and learn. I’m like the novelist or poet on your bus with a notebook collecting raw material for their next book. People think I’m listening for product names or brands. No, that’s thin stuff. I listen for “thick language” how you real people talk, the metaphors you use, the way you talk about your real lives. I’m a linguist really.
