Ford seeks patent for tech that listens to driver conversations to serve ads

https://therecord.media/ford-patent-application-in-vehicle-listening-advertising

The roads were quiet. He didn’t drive fast, that wasn’t the point. The headlights lit the road ahead; the occasional incoming vehicle. It had not been a good day. But it was all falling away as he drove. He wasn’t sorting things out or coming to decisions but at least he wasn’t replaying them. His breath was steadying. Driving did that. That’s why he did it. That’s why he liked driving in silence. But he knew it would speak soon. The camera saw his face, the steering wheel measured his biometrics, the road would betray him. It would interrupt soon.