The business of football: the big data arms race

https://www.ft.com/video/e9b566f3-10d8-4732-8982-65a46b8ecaa9

They weren’t pushy parents. Just proud. And hopeful. After all, she enjoyed football. She always had. Countless Saturdays on cold and rainy playing fields. Evenings on the training ground. They’d not forced her to go. She liked it. She wanted to turn pro as much as they did. They’d invested time as well as money, paid for the best kit for her. The trackers with the best sensors. A coach who’d made sure all the data was kept up-to-date, optimised for the AI scouts to find it. So why wasn’t she interested any more? What is it about the mall?