https://www.campaignlive.co.uk/article/brands-switch-agencies-without-pitch/1890478
She had a simple morning routine. Coffee first, obviously. Switch her AI partner on and watch as it produced a report on the work generated overnight. Then she’d check the Relationships ™. Overnight one agency had gone. Shame. She really liked working with them. She looked at the data – at least the headlines that the Relationships black box gave her – their creativity index had fallen yesterday, some review or something. And their purpose score too. No wonder they had to go. A new agency today. She sent her AI off to meet their system. No point in a face-to-face yet.