https://www.thedrum.com/news/2024/10/08/wpp-eyes-gen-z-audiences-with-new-roblox-partnership
We don’t want to be dad dancing! We have to tread carefully. It’s a different world, different culture, they do things differently there. We don’t want to embarrass ourselves or our clients. We need to know what these kids do, what it all means to them, how it fits into their lives. We need to know the rules. And no one should barge in until we do. Yes, we have “young people” on the team. But they’re not 10! And I don’t want to read stories about “Ad agency sends adults to spy on children”! Just create a kid AI.