https://www.marketing-interactive.com/heineken-hides-messages-music-events-across-the-world
The band opened with it. They always did. Not their most popular or most famous song but the one guaranteed to get hardcore fans going. The data showed it. Their AI gig manager said so. Sure enough the cheers went up, the arms went up, the phones went up. The lights changed to flatter the band. The colour balance changed to match the different sensors pointed at the stage. The venue shifted imperceptibly to create the perfect moment as the first chorus rang out and the crowd joined in. It logged into the hundreds of devices creating the perfect picture.