https://www.theguardian.com/commentisfree/2024/nov/22/jaguar-new-branding-cars-donald-trump
It was his call. He could press the button or not. He almost wished his agency didn’t have a human making the decision. The agency prided itself on its hybrid teams. He looked at the ad again and could see what humans had done and what their partners had done. But the buck stopped with him. He had to decide whether to go. It was a “brave” ad. He knew it would cause controversy. He didn’t need the screens in front of him to tell him that but he ran the simulations again anyway. His hand hoovered over the button.