Why experiential marketing will dominate 2025

https://adage.com/article/marketing-news-strategy/why-experiential-marketing-will-dominate-2025/2592521

We knew when we found out we were expecting that we wanted to go back. We’d moved during the big reset and life in a sleepy village is great when you’re a young couple. But when we were set to be three, we knew we needed to be back in the City. We’d grown up in small towns and the idea of raising junior in an experiential dead zone was frightening. The City would be alive. New experiences every weekend. Things to do everywhere. So we saved up and moved. Of course now the brands want our little village too.