https://www.adweek.com/media/heres-what-top-marketing-execs-learned-at-ces-2025/
Of course we have a Futurist. It’s useful to be able to roll them out as a rent-a-quote for news feeds or as a guru on LinkedIn. Makes us look so up-to-date. Read the report from the Show. But there is real value too. Knowing what is happening, where things are going is important. We don’t have time to check out all the new gadgets and tech. It does. They can feed into new developments as well as tell us what the public will be playing with. Our clients love the Futurist. The problem is, they want to meet “him”.