Influencer marketing strategies—why random creator content works with consumers

https://adage.com/article/digital-marketing-ad-tech-news/influencer-marketing-strategies-random-creator-content-works-consumers/2599441

She’d worked hard on The Agent. Her other AI had helped obviously but she felt she should be the one that made the final decisions. In a world of inhuman influencers, she was “proud to be human” as she often said. She wanted to decide what her brand was, what her story strategy was. And if she now needed an Agent to keep up the punishing posting timetable, she wanted to control what went out. So she coded the strategy in. Her strategy. But now her AI was trying to get her to make The Agent a bit more random.