Exactly.ai and the ‘personal AI model’: is this the future for creators?

https://www.thedrum.com/news/2025/01/28/exactlyai-and-the-personal-ai-model-the-future-creators

My mum had a Tamagotchi. She still has it on one of the retro tech shelves. Apparently she got a detention at school for feeding it during a lesson. She used to joke that I was her Tamagotchi when I was little. Always wanting something. But at least she didn’t need the little beeping thing. I can’t function without my “companion”. I need it for school, I need it for my art. And it’s always hungry. I have to keep feeding it words and pictures. There’s always the threat of model collapse. You’d have thought the advertisers would do it.