https://uk.themedialeader.com/in-scene-advertising-why-brands-should-take-notice/
His Star was not amused. They were in full-on tantrum mode. And he was having to deal with it. As the Star’s only human Agent it was his job to find a human at the production company to yell at. Why can’t they programme Agents to get angry? The Star was furious that the Programmatic Product Placement system had got him drinking the “wrong” coffee. It wasn’t a sponsorship problem. All competitors had been cleared. It was a matter of image. The Star thought it made them look “sad”. At least the Star hadn’t seen the car chase scene yet.