They called it Day Zero. The now cynical called it “switch-it-off-switch-it-on-again day”. Some loved itv the chance to work on completely new projects, new styles, new ideas. The office was never busier than on Day Zero when the data came in. Groups sat around the screens taking animatedly about the work they saw themselves doing and then dashed off to pick up their reset Agents. But there were a few who hated Blue Monday. They watched the ads too of course but sighed when they booted up their hated “partners” and saw the new trends that had been programmed in.