https://www.ft.com/content/cc1b184c-897c-4cb5-bad2-57b46dfec494
She ran the Understand Team. Obviously it wasn’t really a team. It was a collection of bespoke systems with one simple task: understanding rivals. The Team watched rivals, the things they said, the things they did, unlocked their strategies, deconstructed their thinking. The Team Agents logged everything, amassed masses of data and ran through multiple scenarios to understand the way the rival thought. Giving the company’s own leaders insights for their own strategy. She could normally just leave the Team to work. But this time, the rival was human and the Team was stumped. She’d have to do a manual.