https://www.ft.com/content/4e39d08b-41ef-41ea-abc0-952d06324484
No-one admitted they had one, but the company knew most did. Some chose to have a female Agent but most seemed to choose a Wingman. They had tried to launch a version for women but it had never taken off. Women were just too secure. Men however, whether they admitted it – even to themselves – or not, were desperate for a mate to offer advice. Systems showed the Wingman was called not just before the first date but particularly before the third. Reassurance, analysis of previous conversations, explanations of the woman’s behaviour. And thankfully for the app’s bottom line, fashion advice.