https://www.adweek.com/brand-marketing/how-nivea-is-using-ai-to-measure-creative-effectiveness/
The remaining humans in the Agency watched spellbound. For the older it was like the end of War Games with the computer playing itself. For the younger it was like putting their party Agents on auto and watching the lights and sounds mix a mosaic, layer upon layer. No-one of course could actually see what was happening in the black box. Not even the coders could unlock the battle. Now the Creative Agents had the upper hand winning awards. Then the Effectiveness Agent intervened and made changes. The Creative Agents responded. On and on. The Director waited to press stop?