Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

https://www.geekwire.com/2025/opal-a-vancouver-startup-that-automates-back-office-tasks-for-ad-agencies-raises-1-5m/

Her dad had offered some advice before her first day. “Don’t forget the backroom guys.” He’d then launched into a series of stories about making friends with the room-booking team or the caretaker and how that had saved him once when he needed to move a meeting… She couldn’t remember the details. In her first week she had her inductions. She was introduced to her own Agent and the other systems she reported to. But over lunch she sought out the Caretaker, the IT, Support and Expenses Agents. They took some finding but she made sure they recognised her Agent.