With Alexa+, Amazon makes an intriguing play in the consumer agent space

https://techcrunch.com/2025/02/26/with-alexa-amazon-makes-an-intriguing-play-in-the-consumer-agent-space/

He had his Agent at work of course. She – he knew it wasn’t appropriate to gender his Agent but he couldn’t get used to “it” – was part PA and part strategic partner. They should be a team whether he was in the city office or working at home. But they didn’t get on. She would try to order a driverless and the home Agent would override her. She would try and order supplies and her rival would take over. She’d develop an idea for a new strategic partner and the home Agent would set up a meeting with The Company.