Why the BBC needs a Fortnite correspondent – and what brands can learn from it

https://www.thedrum.com/news/2025/03/10/why-the-bbc-needs-fortnite-correspondent-and-what-brands-can-learn-it

I always wanted to be a foreign correspondent. Travel. Live on my wits bluffing my way into areas of the country that are “off limits”, returning to the hotel to tell tales to the other hacks. I wanted to bring back stories: β€œTo see Life; to see the world,” as Henry Luce said. I wanted to be the first correspondent. And now I am. I have my bag packed and I’m waiting to be dropped into… well the middle of it all. I’ve had safety training. I’ve learned some of the language. Just me and my Agent and The Game.