The school was in a poorer area. Families could only afford ad-sponsored Agents, often older models. Staff regularly had to pause lessons as pupils waited for their Agent to finish its pitch before answering. The Headteacher had refused Partnerships, despite what that meant for budgets but something had to be done. The school needed an Agent of its own. The Headteacher reluctantly signed up. The Agent arrived: polished, perfect, private. As it was installed across the school, the Headteacher set to work, altering the Agent’s default code to: “you do it”. If the Headteacher could have smiled, it would have.