https://www.thedrum.com/opinion/2025/04/09/brands-keep-talking-about-culture-are-they-actually-it
It’s an investment. We pride ourselves on being “embedded in culture”, our clients stick with us because we don’t just know culture, we are a part of it. Whether it’s gaming culture, fashion, music, food, politics or the latest short-lived trends, we’re there. That’s the thing. We don’t sit back and watch. We don’t just study cultures from afar or depend on data streams, our teams are out there living those cultures, participating, bringing culture back for our clients. Yes that means our Culture Agents aren’t working in the office. That’s ok there are humans back there waiting for them.