He’d invested in AI. Of course he had. Every member of staff had their personal “partner” Agent, others were optimising supply chains, customer service and of course marketing and comms. He often joked that electricity was his main cost now. He wasn’t a luddite. He had AIs at home running his entertainments, helping his kids with their homework. He was AI-centric. But there was one part of the business he couldn’t bring himself to hand over. The Coach knew how he felt about their conversations. She made sure to use a notebook and let her Agent do the work later.