Brands target AI chatbots as users switch from Google search

https://www.ft.com/content/9cc6cc0b-759f-4b8e-9ed1-9e32ad0fe22f

I’m a lobbyist I guess. My job is to form relationships with the powerful, to get to know them, what buttons to press, how to get my client onto their agenda. It involves a lot of what used to be called “wining and dining” but first I have to do my research. I find out what they know, how they work, who’s already been talking to them, what they’ve said, what they’ve promised. Then I move in. I have various techniques. I can offer things to make their job easier and yes, sometimes I threaten… we speak code to code.