https://www.adweek.com/brand-marketing/david-banner-reveals-how-brands-can-crack-the-cultural-code/
They’d tried massive Generative models. They’d tried small-scale Agents. They’d tried paying people to use them. They’d tried installing them in games and shopping malls, even books. They’d tried creating sexy gadgets to lure people to take AI out with them. They had massive data. But it always eluded them. Culture escaped them. He was glad about that. AI’s failure meant he had a job. He sat at his screens watching the public feeds from the streets, the shops, the sports stadiums, the cafes and clubs. He listened to the conversations from the smart homes. He reached for his notebook.