Christian Muche in Miami: The pink-suited power broker rewriting the rules of B2B events

https://www.thedrum.com/news/2025/05/02/christian-muche-miami-the-pink-suited-power-broker-rewriting-the-rules-b2b-events

He was a human. He always said that in interviews, made sure the feeds led with it. He was literally the face of the events. Of course he had Agents working for him, he told interviews, but he was human, proof humans were still in the loop, he laughed. He still named his events after the cities: Los Angeles, Mumbai, Shenzhen, Cambridge. Each one branded and marketed to the local offices. Businesses wanted, needed to send their Agents to local events. There were strict rules about networking between jurisdictions. The event server was firmly in one city at a time.