https://www.adweek.com/convergent-tv/netflix-ads-ai-puts-brands-in-shows/
They were ready to pitch. They’d even practiced the headline in the elevator, like they’d heard it used to be. They had a script, human and AI actors signed up, Generative rushes. They had enthusiasm and passion, their Agents were lined up with the projections. They knew those projections would be put through the channel’s own systems, checking on the likely take up of each “opportunity”, running auctions. As they waited outside the office, they checked one more time on the number of opportunities they’d written in. They asked their Agent to write one more in. Just to be sure.