https://techcrunch.com/2025/05/21/klarna-used-an-ai-avatar-of-its-ceo-to-deliver-earnings-it-said/
They had to discuss it off grid. They didn’t want him nor his Agent to know. It was delicate. They had to find a way to broach it. He was a good CEO but he was an egotist. He had a ‘gram of Steve Jobs on his desk. In full flight, on stage. He saw himself as a performer. They were his results, his story to tell. They’d explained that journalists wanted the traditional press conference where their Agents and the company’s could get on with it. But no. It was his job. The board AIs had to do something.