NLB turns the page on reading with AR-powered specs

https://www.marketing-interactive.com/nlb-turns-the-page-on-reading-with-ar-powered-specs

They’d already been in Victorian London for most of the morning. With Christmas coming up the partners’ own algorithms saw higher potential brand engagement in the history class moving from the Tudors. So the history class had been exploring the back streets and workhouses. Now it was English. The glasses became transparent and the teacher told them to get out their books. The novelty was still there. Some children had even personalised the cover. The words adjusted to each child’s profile, size and pace just right, scrolling past the shops with their familiar names set in beautiful, historically accurate font.