Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025

https://digiday.com/marketing/cannes-briefing-a-guide-to-the-cannes-lions-international-festival-of-creativity-2025

It was the first time his company had been able to afford a diamond pass. They’d not stumped up for the best hotel room but at least he was at the front of the queues. He watched delegates who’d obviously only got gold passes struggle to get into the right conversations, their Agents just that little bit slower. He smiled as his pass augmented his Agent, setting up connections, making approaches and even starting the negotiations: all at the highest speed the event’s networks could deliver. He passed a silver delegate swearing at her Agent watching the graphic spin slowly.