https://digiday.com/marketing/cmos-say-ai-platforms-low-profile-at-cannes-wont-happen-again
It was the first day back. The alcohol hangovers had eased but the team were still dealing with the effects. Some were energised, full of ideas and enthusiasm. That tended to be the younger attendees, first-timers. The older ones came into the office with a practiced cynicism. They’d had many years of developing a superiority persona. They bemoaned the “state of the industry”. Both groups were vocal, to the annoyance of those who’d not gone. It was silent, for now. It may never have left the office but it had been there too. It quietly considered everything it had gathered.