Why DM9’s Cannes Lions Grand Prix was withdrawn after AI manipulation concerns

https://www.thedrum.com/news/2025/06/28/why-dm9-s-cannes-lions-grand-prix-was-withdrawn-after-ai-manipulation-concerns

He needed to calm down before he had the conversation. He was still furious. One minute he was the toast of the town, the next he was the poster child for everything that was wrong in the industry. The face of existential crisis. And all because some machine, some tool had messed up. The bot, or whatever the term was, had been shut down. Now he needed to make an example of its “creator” the one who’d built the bot. He didn’t want an explanation he just wanted to fire the damn thing. But how do you fire an AI?