Dating apps get personal to counter fatigue among Gen Z

https://www.ft.com/content/6d383cc2-0256-423e-8bf9-e85c20607e25

The Matchmaker knew all the cultural references. Fiddler on the Roof, Hello Dolly and of course Mulan. Nervous clients would often break into song at the first meeting. The Matchmaker would smile and say something reassuring. They’d been at this job a long time and liked to think they knew pretty much everything about matches, about relationships. Some called it a database, The Matchmaker preferred to call it “experience”: deep knowledge about clients’ work, experiences, strengths and… idiosyncracies. Then The Matchmaker went to work, finding the perfect partner, 2+2=5, the spark. There was something for everyone, someone for every thing.