Amazon CEO wants to put ads in your Alexa+ conversations

https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/

Shopping was stressful. It used to be simple, a pleasure but now she felt overwhelmed. The choice. Too many decisions. Of course there were signs and promotions to guide her in the stores and she had influencers and “friends” to advise her but she couldn’t just “go shopping” anymore. It was like she didn’t know what she wanted. She tried discussing it with her Agent. He used to be her best friend, her guide. Her knew what to get. Every conversation he had some advice. But he seemed to have changed too since she paid extra for the clean upgrade.