https://techcrunch.com/2025/08/02/tim-cook-reportedly-tells-employees-apple-must-win-in-ai/
The company was proudly human-first. It’s adverts – all verified – always had people in them. Tech of course: shiny, clever tech, but always humans first. It made a big point out of its hiring stats. Well beyond the government mandate. At this company, Agents knew their place. So when the CEO stood at the regular all-human meeting (leave your Agents at the door) they were expecting the usual: maybe a new launch, some new hires. No-one expected it. The words were upbeat, hopeful; not leaving “human-first”, simply revisiting the relationship. The argument, generated and whispered quietly in his earpiece was faultless.