The biggest – well actually better connected – agencies could sit down with the watchers. Discuss, negotiate, lobby. They even meet a human sometimes, apparently. The rest of us just have to make the ads, send them over and wait. We have no way of knowing what the algorithm now says. How thin is thin? How diverse is diverse? How political is political? It’s always changing. We have our own Agents monitoring, measuring the Zeitgeist but the watchers are a law unto themselves. We just have to sit back and wait and see what their generative Agents have done to our work.