Warby Parker joins brands that have killed home try-on in favor of virtual tests

https://digiday.com/marketing/warby-parker-joins-brands-that-have-killed-home-try-on-in-favor-of-virtual-tests

It was by appointment obviously. Invitation only. It was so exclusive, clients didn’t even post about it. You had to try and figure out if they’d been from their feeds. There were rumours. Discussions about who had not been as much as who had. Her drive stopped outside the anonymous entrance. She always felt nervous, like a first date when she wasn’t who she was now. The anticipation. As she walked up to the gently smiling assistant, a carefully chosen human, she passed the racks. She breathed deeply; a particular aroma. She reached out with her hand and gently touched.