https://digiday.com/marketing/why-generative-ai-doesnt-fit-into-a-standard-in-housing-playbook-yet
Heh, look on the bright side, they employed me, a human to run it. I’m old enough to remember the first in-housing boom. We looked on from our agencies and made up presentations about “added value”. So long ago. At least there were jobs. Not in this boom. An in-house Agentcy has no conversations, no creative arguments, no long lunches. Quiet. Efficient. Cheap. Literally programmed to follow not challenge the company’s ideas. But someone upstairs wanted a human running it. So here I am, an agency head at last. With a team. I’m not sure what I’m supposed to do.