https://digiday.com/marketing/the-red-line-keeps-moving-advertising-creatives-have-lost-the-ai-ick
She was good. They could see she was good. The algorithms said she was good. Her data showed she was good. Searches and modelling showed she had potential to add 12.7% value and had an awards potential of 0.56. She wasn’t even going to be expensive. The Agent showed she’d accept an offer 16.8% below average. The only issue was her rejection. She wasn’t a refuser, she just didn’t use an Agent for her work (she obviously used them in the rest of her life). How would she fit in? What would the team say? The modelling was not good.