https://uk.themedialeader.com/itv-launches-genai-ads-manager
His business was at the size where its Agents suggested a TV campaign. The TV audience was small, the Agent reported, but they were valuable and open to a #showmanship ad. He could have given feedback virtually but the broadcaster liked to meet new advertisers. He was shown into the broadcaster’s production room. His favourite coffee was waiting. He would only be there for a few minutes but he felt valued… and seen. The reel ran. The cameras watched him. The sensors listened and felt his response. They fed into their audience model, re-produced ™ and ran the reel again.