How Raffles Hotel is banking on the butler to modernise luxury

https://www.marketing-interactive.com/how-raffles-hotel-is-modernising-luxury-through-storytelling

The Hotel Manager was human. That was the point, what made the hotel special, at the heart of its “gracious service”. Tall, immaculate, perfect accent. The hotel was smart of course. Rooms seamlessly adapted to particular guests, needs were predicted and serviced before the guests could even ask. The Hotel Manager’s connection to the network ensured his greetings and responses were exactly appropriate. He conducted the hotel like a maestro. He wasn’t the only human the guests met of course. On arrival, the Hotel Manager would click his fingers and a young dark-skinned boy would appear to take their cases.